Frequently Asked Questions
Do People Notice Mobile Billboard Ads?
Actually, yes, they do. A study by the American Trucking Association showed that ads on trucks were noticed by 98% of people in just cars alone. That isn’t even including all of the pedestrians it is driving in front of. One truck can produce 30,000 to 70,000 impressions EACH DAY. Nearly every study done to see if people remember those ads at a later time showed that 97% of them did. That’s amazing!
Why Do So Many People Remember Mobile Marketing?
This comes down to pure execution and curiosity. Mobile billboards are noticed because they can reach a wide variety of neighborhoods and get in front of consumers. The billboard is interacting with consumers during their daily routine instead of waiting for them to stumble upon a stationary or web ad. By simply intersecting in their typical routines, they can’t help BUT notice the billboard.
It peaks their curiosity because they aren’t as used to ads rolling a few feet in front of their face as they are online advertisements, billboards on the side of the highway or television commercials. They still raise eyebrows, which is rare in this advertising saturated world.
Isn’t Mobile Billboard Marketing Expensive?
Nope. In fact, mobile billboards are the most cost-effective forms of marketing around today. You get greater impression counts – more eyeballs seeing it – and are hitting your target areas with little to no overhead. Check out this cost breakdown:
$2.05 – Mobile Billboard
$4.17 – Stationary Billboards
$6.12 – Drive Time Radio
$18.40 – Television
They not only cost 50% less than traditional billboards but are two and a half times more effective. They really are the better way to spend marketing dollars and increase the effectiveness of your campaign.
What Can Mobile Billboard Marketing Do For My Business?
Not only can it increase the visibility of your brand and promote your products or sales, it can increase revenue and help you stand out from your competitors. With more people seeing the ad and retaining the information, you will have more consumers aware of your product and willing to try it. If you use a truck or trailer billboard, or even buy the time for a scrolling digital billboard, you will be the only company advertising – the only ad people see. This beats radio, tv and print because you aren’t just one of the many other ads being clumped together and thrown at the public.
Is There Any Other Way For My Billboard Ad To Stand Out?
Of course there is! With brilliant digital displays, sound, scent and 3-D options, you can really impress. There are so many ways you can make your ad ensnare the senses and keep people talking. The only limit is your imagination!
Isn’t It Time Your Business Made A Lasting Impression?
With state-of-the-art options, high customer engagement and retention and the sheer uniqueness factor, mobile billboards are a phenomenal way to grow and promote your business. In today’s world you need to stand out in order to be seen and raise some eyebrows. Isn’t it time YOUR company was the one picking those heads up out of their phones and creating a lasting impression?
10 Reasons Mobile Billboards are Better
Mobile billboards are a form of out-of-home advertising (OOH); radio, static billboards, and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising. Discover how mobile billboards create campaigns that gain attention, capitalize on creativity, and drive awareness.
You can’t miss it, and there’s no way to avoid having your eyes drawn towards a MASSIVE truck and driving by.
This is arguably one of the only out-of-home (OOH) advertising medium that is clutter-free. Unlike standard static billboards, mobile billboard advertisers never have to worry about competing for viewers’ attention.
Compared to other forms of out-of-home advertising, mobile billboards are by far the most affordable.
Mobile billboard advertising yields the cheapest cost per impressions (CPM)! This is the primary way that industry professionals measure the efficiency of their advertising.
You can target several demographics simultaneously. This is the best way to create top-of-mind awareness for consumers and generate strong brand awareness.
6. Moving Ad
Unlike static billboards or other OOH mediums, this advertisement is running. It is not restricted to just one location.
7. Peak Times and Traffic
Your advertisement can be driven during peak times such as rush hour traffic, long weekend holidays, etc. This is especially useful for targeting as you can specify times that cater to a specific target audience.
Almost always you can change up your mobile billboard campaign according to unique offerings, new products or services, etc.! Furthermore, installation is cheaper and faster compared to static billboards.
Generally speaking, contracts for mobile billboards are significantly more flexible than its competing marketing mediums. You can lease trucks for advertising for usually shorter amounts (usually minimum of 3 weeks) of time compared to static billboards (usually minimum of 3 months).
10. Brand awareness
Repetitive messages, slogans, images, and themes, create brand awareness and familiarity with the consumer. This fact becomes especially useful when your ad is being driven around on a giant truck all around highly populated cities.